To fully understand the current situation in the real world, we have conducted both primary and secondary research.
Through our survey with 133 youngsters:
98% answered that they had heard these popular verbal bully sayings, the top 5 sayings are:
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Children know nothing
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You can’t do anything properly
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Look at other children and learn
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You are an elder sister/ brother but can’t teach your younger sibling.
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You are not your parents’ biological child.
Among them, 60% heard these sayings occasionally and 20% frequently. We were also able to collect their true personal stories through the survey.
From our face-to-face interviews with a group of target audience, we have found out the following key features.
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Believe they never hurt children with verbal bully
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Unaware that verbal bully can leave a mental damage on children
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Think that some words are to help children get better
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Care more about physical growth of children
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Want children to be well behaved
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Say hurtful words to children, some tend to refuse the fact during the interview
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if children receive a common joke and do not ask for explanation, they ignore
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Top visited sites according to Reaching Vietnam:
#3 Facebook
#4 Youtube
#5 Webtretho
#9 VNExpress
Frequently visited at lunchtime and before bed
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Frequently visited locations:
Shopping Malls: Times City, Royal City, Aeon Mall
Hanoi pedestrian street
→ Precontemplation stage: Typically deny having a problem and has no intention of changing behaviour (Lee & Kotler 2011)
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People from 25-40 years old
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Have children from 6-14 years old.
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Middle income
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Hanoi
